hipster boy: have you seen the new gap logo?
hipster girl: no. they changed their logo?
hb: yeah, i like the original better.
hg: did they change the font?
hb: yeah, you know how it was a serif font before? well now, it's helvetica. OF COURSE!
hg: of course it is! i'm so over that type
toto, i've a feeling we're not in kansas anymore.
3 comments:
And they've already changed it back.
A graphic designer I worked with once told me about a movie I should see... about fonts. I almost punched him in the face.
http://gawker.com/5658145/brandings-greatest-misses-the-new-gap-logo
and
http://craplogo.me/
I...actually really liked the Helvetica movie.
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